Customer
A nationwide tire distributor.
The Business Situation
The Customer came to Trio with an issue: tariffs were diminishing their cash purchasing power through doubling the price for a container of tires, resulting in them being unable to have the cash on hand to purchase the inventory they needed. The Customer identified that if they launched their own brand of private label tires through procuring inventory from a international distributor, they would be able to realize real growth and expand their market share through creating this more affordable inventory option.
Solution
Trio proposed working capital as a fast, flexible solution to the Customer’s challenge. The Customer was approved for a working capital loan with a repayment term spread out over 18 months.
From application to funding, the entire process was completed in just one day, ensuring they could move quickly to secure their inventory and launch their private label.
Results
By leveraging Trio’s working capital, the Customer successfully purchased the inventory for their private label line. The move positioned them to increase margins significantly by owning and controlling their brand.
The Customer is expected to renew for further funds, likely at a higher amount, as they continue to scale. To support their growth, the Customer has expanded into a 45,000 square foot facility, doubling the size of their previous location and enabling them to store greater volumes of inventory.
This experience has strengthened the relationship between Trio and the Customer, positioning Trio as a trusted partner in their ongoing growth.
