Partner
Nationwide dealer for forklifts, supporting small businesses across multiple industries.
The Business Situation
The Dealer had no exposure to working with a lending partner to provide financing options to customers. Because of this, the Dealer did not realize the benefits of having a lending partner, but after learning more they were open to Trio’s services to gain an edge in their market and to make forklift ownership more attainable for their customer base.
Solutions
Trio provided tailored equipment finance solutions that allowed the Dealer to quickly build momentum and gain market share. Trio was able to quickly close transactions and significantly increase the dealer’s closing rate. Since establishing the relationship, the Dealer now offers financing to all customers, demonstrating the growing adoption of financing as a core part of their growth strategy. The Dealer’s sales team is now educated on offering financing as a sales tool.
The Dealer also integrated Trio’s digital application tool into their website to make it easy for customers to apply for financing, improving the customer experience. Additionally, the Dealer participates in Trio’s various promotions, further incentivizing customers to move forward with a financing option.
Results
By partnering with Trio, the Dealer expanded their reach and significantly increased their sales. The Dealer was able to add an additional forklift brand to their equipment offerings, and they now have an established territory where customers are referred directly, driving the company’s growth.
This collaboration has allowed the Dealer to broaden their customer base and encourages repeat business while servicing small businesses across industries such as construction, roofing, coffee shops, warehousing, and automotive.
Trio’s flexible solutions and digital tools have created a seamless process for both the Dealer and their customers. The results highlight how financing can transform Dealer relationships, drive new revenue, and help small business gain access to the equipment they need to grow.